About Me
I’m Lorenzo Giarnetti, an automotive photographer based in Varese, Northern Italy.
My interest in photography grew out of a much older passion for cars. I started shooting seriously around three years ago, and my first proper automotive shoot — a Volkswagen Beetle — made me realise how naturally the two worlds came together.
Today I focus on automotive photography, events, detailing and everything that surrounds car culture. What interests me most is capturing both sides of a car: its design and visual presence, but also the emotion, personality and connection it creates for the person behind the wheel.
Whether I’m photographing a privately owned car, an event or creating content for a dealership or automotive business, I aim to produce images that feel considered, distinctive and true to the subject.
Work With Me
Have a car, event or automotive project in mind?
From personal shoots and enthusiast cars to dealerships, detailing and automotive events, I’m available for projects across Northern Italy and beyond. Tell me what you have in mind and let’s create something around it.
